We believe sustainability should not be a compromise.

Only sustainable fishing operations face the economic burden of managing the populations of target and by-catch species, not harvesting during certain breeding periods, and not using habitat damaging fishing methods.

We believe it is time to empower sustainable fisheries, who compete daily against their pillaging and poaching counterparts – by adding value to their byproducts.

We’re creating visible and wearable products so you can show your support for ocean sustainability – and hopefully, spread awareness about the importance of only supporting sustainable fisheries at the same time.